Nationwide Arena/
Columbus Blue Jackets

Project Description:

• $150 million, 18,500-seat Nationwide Arena
• Centerpiece of new Arena District
• Arena is home to NHL Columbus Blue Jackets
• Privately developed

SFMG Scope of Work:

• Marketing agency for Nationwide Insurance Enterprise and Columbus Blue Jackets
• Conducted extensive market research
• Planned and successfully executed Premium Seating, Season Ticket, and Personal Seat License marketing programs
• Managed seat selection process
• Directed Blue Jackets Fan Preview Center design, buildout, and operation
• Worked closely with arena architects (Heinlein Schrock Stearns/NBBJ), Nationwide and Columbus Blue Jackets to develop attractive seating options for all market segments

  For more information - www.nationwidearena.com

Project Architects:

Heinlein Schrock Stearns - www.heinleinschrock.com

NBBJ - www.nbbj.com

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